Know Your Research Methods Worksheet

Completing this worksheet will provide a useful summary of the main primary and secondary methods of market research, and their advantages and disadvantages.  It can even be completed in groups as the contents of the table are provided in a format that can be cut out.

You receive:

• 1 x Editable Word version (.docx) of worksheet, consisting of 2 pages
• 1 x Editable Word version (.docx) of worksheet with answers, consisting of 2 pages
• 1 x Interactive PDF (.pdf) of worksheet that facilitates onscreen completion, consisting of 2 pages

Specification coverage:

• Cambridge National In Entreprise and Marketing (2017): R064 – LO 1.5/LO 1.6
• OCR Cambridge National in Enterprise & Marketing (2022): Unit R067 – TA 2.2/TA 2.3
• OCR GCSE (9-1): Business 1 – 2.2
• Edexcel GCSE (9-1):Theme 1 – 1.2.2