Just a Lidl Circle Worksheet

This worksheet illustrates how external factors (in this case legal) can affect a business.  It is based on a case study of the legal action that Lidl is taking against Tesco because of their use of a yellow circle on a blue background.  Lidl argue that Tesco are exploiting the colours used in their logo to send subliminal messages about their clubcard pricing.

You receive:

• 1 x Editable Word version (.docx) of worksheet, consisting of 2 pages
• 1 x Editable Word version (.docx) of worksheet with answers, consisting of 2 pages
• 1 x Interactive PDF (.pdf) of worksheet that facilitates onscreen completion, consisting of 2 pages

Specification coverage:

• OCR Cambridge National in Enterprise & Marketing (2017): Unit R064 – LO 3.4
• OCR Cambridge National in Enterprise & Marketing (2022): Unit R068 – TA 5.1