OCR GCSE (9-1) Business

These theory notes have been written to meet the teaching content but they are NOT endorsed in any way by OCR

Please note that these resources are currently under development, and are being added section by section

• Business 1
• Business 2

Business 1

1. Business Activity

1. Business Activity

1.1 The Role of Business Enterprise and Entrepreneurship

1.1 The Role of Business Enterprise and Entrepreneurship

1.1.1: The Purpose of Business Activity & Enterprise
1.1.2: Characteristics of an Entrepreneur
1.1.3: The Concept of Risk and Reward

1.2 Business Planning

1.2 Business Planning

1.2.1: The Purpose of Planning Business Activity
1.2.2: The Importance of a Business Plan

1.3 Business Ownership

1.3 Business Ownership

1.3.1: Different Types of Business Ownership
1.3.2: The Concept of Limited Liability
1.3.3: The Suitability of Ownership

1.4 Business Aims and Objectives

1.4 Business Aims and Objectives

1.4.1: Business Aims and Objectives
1.4.2: Changes in Business Aims and Objective
1.4.3: Why Different Businesses Have Different Aims and Objectives

1.5 Stakeholders in Business

1.5 Stakeholders in Business

1.5.1: Business Stakeholders
1.5.2: The Effect Business Activity Has on Stakeholders
1.5.3: The Effect Stakeholders Have on Business

1.6 Business Growth

1.6 Business Growth

1.6.1: Organic Growth
1.6.2: External Growth

2. Marketing

2. Marketing

2.1 The Role of Marketing

2.1 The Role of Marketing

2.1.1: The Purpose of Marketing Within Business

2.2 Market Research

2.2 Market Research

2.2.1: The Purpose of Market Research
2.2.2: Primary Research Methods
2.2.3: Secondary Research Sources
2.2.4: The Appropriateness of Market Research Methods
2.2.5: Interpreting Qualitative and Quantitative Data

2.3 Market Segmentation

2.3 Market Segmentation

2.3.1: Using Segmentation to Target Customers

2.4 The Marketing Mix

2.4 The Marketing Mix

2.4.1a: The Four Ps of the Marketing Mix
2.4.1b: Product
2.4.1c: Stages of the Product Life Cycle
2.4.1d: Pricing Methods
2.4.1e: Point of Sale Promotion
2.4.1f: Advertising
2.4.1g: Place
2.4.2: How the Four Ps Work Together
2.4.3: Using the Marketing Mix to Make Business Decisions
2.4.4: Interpreting Market Data

3. People

3. People

3.1 The Role of Human Resources

3.1 The Role of Human Resources

3.1.1: The Purpose of Human Resources

3.2 Organisational Structures and Different Ways of Working

3.2 Organisational Structures and Different Ways of Working

3.2.1: Different Organisational Structures
3.2.2: Organisation Charts
3.2.3: Why Businesses Have Different Structures
3.2.4: Ways of Working

3.3 Communication in Business

3.3 Communication in Business

3.3.1: Ways of Communicating in a Business Context
3.3.2: The Importance of Business Communications
3.3.3: The Influence of Digital Communication

3.4 Recruitment and Selection

3.4 Recruitment and Selection

3.4.1: Why Businesses Recruit
3.4.2: Recruitment Methods
3.4.3: Methods of Selection

3.5 Motivation and Retention

3.5 Motivation and Retention

3.5.1: Financial Methods of Motivation
3.5.2: Non-financial Methods of Motivation
3.5.3: The Importance of Employee Motivation
3.5.4: The Importance of Employee Retention

3.6 Training and Development

3.6 Training and Development

3.6.1: Different Training Methods
3.6.2: Why Businesses Train Their Workers
3.6.3: Staff Development
3.6.4: The Benefits of Staff Development

3.7 Employment Law

3.7 Employment Law

3.7.1: The Impact of Employment Legislation

 

Business 2