OCR GCSE (9-1) Business
These theory notes have been written to meet the teaching content but they are NOT endorsed in any way by OCR
Please note that these resources are currently under development, and are being added section by section
Business 1
1. Business Activity
1.1 The Role of Business Enterprise and Entrepreneurship
| 1.1.1: The Purpose of Business Activity & Enterprise |  |
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| 1.1.2: Characteristics of an Entrepreneur | |
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| 1.1.3: The Concept of Risk and Reward | |
1.2 Business Planning
| 1.2.1: The Purpose of Planning Business Activity | |
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| 1.2.2: The Importance of a Business Plan | |
1.3 Business Ownership
| 1.3.1: Different Types of Business Ownership | |
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| 1.3.2: The Concept of Limited Liability | |
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| 1.3.3: The Suitability of Ownership | |
1.4 Business Aims and Objectives
| 1.4.1: Business Aims and Objectives | |
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| 1.4.2: Changes in Business Aims and Objective | |
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| 1.4.3: Why Different Businesses Have Different Aims and Objectives | |
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2. Marketing
2.2 Market Research
| 2.2.1: The Purpose of Market Research | |
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| 2.2.2: Primary Research Methods | |
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| 2.2.3: Secondary Research Sources | |
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| 2.2.4: The Appropriateness of Market Research Methods | |
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| 2.2.5: Interpreting Qualitative and Quantitative Data | |
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2.4 The Marketing Mix
| 2.4.1a: The Four Ps of the Marketing Mix | |
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| 2.4.1b: Product | |
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| 2.4.1c: Stages of the Product Life Cycle | |
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| 2.4.1d: Pricing Methods | |
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| 2.4.1e: Point of Sale Promotion | |
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| 2.4.1f: Advertising | |
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| 2.4.1g: Place | |
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| 2.4.2: How the Four Ps Work Together | |
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| 2.4.3: Using the Marketing Mix to Make Business Decisions | |
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| 2.4.4: Interpreting Market Data | |
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3. People
3.2 Organisational Structures and Different Ways of Working
| 3.2.1: Different Organisational Structures | |
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| 3.2.2: Organisation Charts | |
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| 3.2.3: Why Businesses Have Different Structures | |
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| 3.2.4: Ways of Working | |
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3.3 Communication in Business
| 3.3.1: Ways of Communicating in a Business Context | |
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| 3.3.2: The Importance of Business Communications | |
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| 3.3.3: The Influence of Digital Communication | |
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3.4 Recruitment and Selection
| 3.4.1: Why Businesses Recruit | |
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| 3.4.2: Recruitment Methods | |
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| 3.4.3: Methods of Selection | |
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3.5 Motivation and Retention
| 3.5.1: Financial Methods of Motivation | |
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| 3.5.2: Non-financial Methods of Motivation | |
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| 3.5.3: The Importance of Employee Motivation | |
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| 3.5.4: The Importance of Employee Retention | |
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Business 2
4. Operations
4.1 Production Processes
| 4.1.1: Different Production Processes | |
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| 4.1.2: The Influence of Technology on Production | |
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4.2 Quality of Goods and Services
| 4.2.1: The Concept of Quality | |
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| 4.2.2: Methods of Ensuring Quality | |
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| 4.2.3: The Importance of Quality | |
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4.3 The Sales Process and Customer Service
| 4.3.1: Methods of Selling |
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| 4.3.2: The Influence of E-commerce |
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| 4.3.3: The Importance of Customer Service |
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| 4.3.4: Product Knowledge and Customer Engagement |
5. Finance
5.1 The Role of the Finance Function
| 5.1.1: The Purpose of the Finance Function |
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| 5.1.2: The Influence of Finance on Business Activity |
5.2 Sources of Finance
| 5.2.1: Why Businesses Need Finance |
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| 5.2.2: Ways of Raising Finance |
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| 5.2.3: The Suitability of Sources of Finance |
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5.3 Revenue, Costs, Profit and Loss
| 5.3.1: The Importance of Revenue, Costs, Profit and Loss |
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| 5.3.2: The Different Costs When Operating a Business | |||||
| 5.3.3: Calculating Costs and Revenue | |||||
| 5.3.4: Calculating Profit/Loss | |||||
| 5.3.5: Calculating and Interpreting Profitability Ratios | |||||
| 5.3.6: Calculating and Interpreting the Average Rate of Return |
5.4 Break-even
| 5.4.1: The Concept of Break-even |
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| 5.4.2: Calculating the Break-even Quantity |
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| 5.4.3: The Usefulness of Break-even in Making Decisions |
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